Marketing Campaign by Laneways Greens. [ad_1]
You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements:▪ Business background▪ Business Overview (Strengths and Weaknesses)▪ Overview of the market conditions, including the competition and economy (Opportunities and Threats)▪ Campaign objectives▪ Target Market Profileo Full demographic and geographic profiles (psychographic profile optional)o Current research, correctly cited▪ Key campaign messages and offers / unique selling proposition▪ Campaign plan / integrated marketing communication plan▪ Campaign evaluation (how the success of the campaign will be measured)
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